Playbook

You may not realize it, but your team’s CRM can help you to overcome the “winging it” problem, standardize your team’s sales process, speed up sales cycles, improve close ratios, and increase revenue.

Create and circulate a documented playbook of best practices for anything and everything that occurs on an ongoing basis.

When a team of sales people selling the same product or service to the same set of customers and getting two completely different results, there is a wide disparity between the top salesperson and the bottom salesperson of that team. What’s the difference? It’s their playbook for selling.