Raise your hand if you love cold calling. If you did, there are one of three reasons:
- You are a liar.
- You don’t have to do it.
- You have discovered a system for cold calling like Sandler Training’s.
Without more context, the following system for cold calling may be tough to implement, but it serves to build awareness that there is a way to make sure any salesperson can build the confidence to pick up the phone consistently.